What have VitaSupport™ requested in the past year?
VitaSupport is definitely one of our most requested clients (and we are not complaining). In fact, they love our work so much that they signed up a second graphic designer from Alex Rescue to help out with even more projects! In other words, just as the company grows, so do the demands. They looked at their numbers and realised that it would be a smart investment to get a second virtual graphic designer on board.
This means that they are still only contacting a single person, but now they have doubled their output. The best part? It is still a better option then hiring one full time in-house graphic designer! You are stills saving nearly 50% on average on monthly basis, and get two professional graphic designers working from you! All of their requests can be broken down into three general categories, they are:
General Graphic Design Support
New Logo Design
VitaSupport is branching out into a new line to target pets and needed a new logo design that included a black and white version, or a multi-coloured version. Once the logo was approved, 7 SKUs were added under that logo.
Current Logo Edits
Pantone colours needed to be changed a bit to reflect the upgraded branding
Two product line and multiple SKUs had to be created. Some packaged were small boxes, while others were more complicated shapes.
Each package design was accompanied by a label design. Text was provided to us, and we took care of the rest. Most challenging part was to work on extra-small labels that required size 4 font.
With every SKU, there were complimentary graphics made to be delivered to each store that purchased a minimum amount. Such graphics included floor banners, window banners, shelf stickers, POS stickers, in-store sell sheets, and bottle stands.
Sometimes certain photos were taken (like products, around the office, virtual meetings, images for instagram, etc.) and something had to be edited out because it didn’t look good, or didn’t belong.
Anything from a window banner, to changing the colour of carpets and walls as a mockup to see how it would look like if they would have done it. Also included signage, way-finding, and sign-in sheets.
When a new store would open up, or a store would purchase a minimum monthly amount of products, VitaSupport would deliver them outdoor signs to promote their stores. This was perfect for increasing foot traffic.
Each SKU required a brochure of its own, with its own pictures and branding. Some brochures had multiple SKUs if they belonged to the same family, or if there was a promotion on a certain line (i.e. “For Vegas”, “For Teenagers”, “For Stressful People”, etc.)
Every SKU required a sell sheet to promote it. First, there was the multi-page sell sheet which went into detail about the SKU, who might need it, how it would benefit them, and how to take it. Second, there was a one-page sell sheet for quick notes, and finally there were monthly sell sheets for different promotions.
Shirts, Hoodies, Hats, Gloves, Scarves, and much more were designed with company branding, slogans, and colours. This was given to all the staff, and to all the stores and their staff.
Slight edits were made to the card, and new additions every time a new person has joined the company.
Magazine Ad Design
Every month a new ad was designed for a few magazines, depending on the demographic of the magazine and what product was currently being promoted. Text and images were provided, and we took care of the rest.
Kraft Bag Design
When people purchase VitaSupport from stores, they get custom VitaSupport bags to hold their products.
Sometimes it was a one sided stickers, other times it was a mini multi-page brochure stickers talking about the product and its benefits.
Instagram Timeline Design
Having an Instagram account now is like having a website. It’s a must. Different graphics were requested for different parts of the year, different promotional periods and different instances. Sometimes it was promoting a product, something it’s to create a birthday post, a quote, or a mockup graphic of a product.
Instagram Story Design
Just like with timeline, story is part of Instagram branding that needed to be continued. Here we created graphics for more of the behind-the-scenes stuff. VitaSupport provided us images on daily basis of their virtual meetings, their stores, their production facility, and we created perfectly-fit images with captions.
Monthly Market Report
An easy to understand monthly market report with graphics that is being sent out to all the sales representatives to show what products need to be pushed more, what products are low in stock, what is being discontinued for a couple of months, monthly sales, monthly profits, quarterly goals, etc.
VitaSupport wrote a new blog every 2-3 days about their products, current trending health topics, and interviews with industry experts. They are always in need of blog graphics to support their text.
Sometimes products needed to to be coloured correct, or certain images didn’t look as good and a little Photoshop was required to fix certain images.
When new photos of products arrived and they needed background removal so they can be placed in ads, website, and social media. Also, when new people joined the company and got their headshots taken and needed background to be remove
Social Events Graphics
They had their virtual Christmas party, virtual monthly social events, virtual trivia nights, virtual meetings, virtual industry speakers, and everything required graphics. Some are more personal, some are just simple text graphics, some are industry memes.
Simple Video Cuts
Sometimes they would record a video that is over a minute long and need it to be under 60 seconds to it would fit into a single Instagram slide.