Creek and Mill are absolutely amazing at what they do on the manufacturing side! They have in-house people who can help with the formulas right away, and had that part of the business figured out. What they were struggling with a bit is to show the standard mock templates on mock bottles and packaging. In other words, when a business wants to order the the bottles, they want to see how potentially their label will look like on it. With that being said, we had our initial phone call with the company, and had a few emails back and forth.
During those emails they showed us the most popular requests that they get from their clients, they showed us what was previously done, and also what they were hoping to achieve.
Every time a new bottle shape comes out, we need to create a templated label for it. This label is usually divided into three parts, which includes the middle-front panel, and the two side panels. It also includes the smallest size possible for a UPC code, and sample text to show hot it would look like.
After that is done, the label was then mocked up on the correct vitamin bottle to show the potential clients how it would look like once completed. This is done so when someone orders the bottle, Creek and Mill would also send them a .AI/.EPS/.PDF file of the label so that they (or their graphic designer) can design it and send it to the printer. In other words, another step that Creek and Mill completes for them so it’ll be a smoother process.
A large amount of new clients comes from their social media channels as that is where they promote their new products, formulations, and client success stories. They would provide us a master file once a week on all the new things they are working on and what they would like to share, and in return we had to come up with social media graphics for that which includes Stories and Timeline posts.
A lot of their clients become incredibly busy and often times forget to check the website or social media for the latest updates. While it won’t hurt them, it can definitely slow down their business progress as there might be new formulations, or trending ingredients that would benefit them greatly.
This is why we started to produce a direct mail piece for them on monthly basis. Each month a new direct mail piece would be created that would have “everything that happened in the past 30 days”. It’s a great mailer because it would keep the clients up to date with everything that is going on, and also give them insights of what is trending and what the future might hold.
That way they will never miss out on the opportunity when it presents itself. With this piece alone, they started to see a sales increase of 7%, which is very noticeable considering the direct mail piece costs them a fraction of that (that includes us designing it, and a printer printing them and mailing it out).