Toronto Graphic Designer

By optimizing these 9 profit drivers to a level where they’re performing great… or by putting an end to their poor performance in your business, you will notice a positive impact!

Profit Driver #1: Mind Set

What do you believe is possible for your business?

The answer to this question will determine whether you buy in or not to the idea that with your marketing, you can have the greatest upside leverage imaginable.

Your answer to that question will determine whether you look at what other people are doing, who are doing what you do but doing it better than you are, and deciding to model them or to just talk shit about them.

Your answer to this question will either enable you to look for answers outside your company… or it will cause you to discount what anyone else is doing.

Your answer to this question will either let you explore other related and non-related industries in search of best practices you can bring back to your business, or it will tell you this is a dumb idea.

If you never question why you’re doing what you’re doing, you can never hope to optimize what you’re doing.

Profit Driver #2: Game Plan

Most people in business are Tactical.

This leads them to doing random acts of marketing, management, selling, advertising, etc. The majority of business owners just throw random stuff at the market, without measuring it, and hope that some money comes back to them someday, somehow.

And of course this leads them to having roller-coaster income that is never consistent and makes for a stressful existence that wears people down to a nub or makes them quit.

The people who kick ass in business are Strategic.

It doesn’t matter if you don’t like the conditions (industry, economy, people, etc.) you can’t control. They’re there whether you like them or not. You don’t have to like them but if you don’t want to be the victim of them, you better damn well find a game plan that helps you counter them and get the results you want.

Profit Driver #3: Resources

Your resources are money you have available to you, products/inventory you have available, platforms from which to market from, talent you employ, relationships you’ve forged with partners, relationships you’ve forged with your customers, etc.

When you optimize the way you deploy the resources you have available to you, you will be strategically making decisions and taking actions that get the most out of everything you’ve got.

You’ll start training people better (anyone you hire that works with the public needs training on consultative selling)… you’ll start questioning and measuring where you’re investing money for marketing and seeking out the highest Return On Investment, Return On Effort, Return On Opportunity possible.

Profit Driver #4: Business Model

Your business model dictates what tactics will be used to put your strategy into motion.

Profit Driver #5: People Who Can Help You

You can’t truly know everyone who can help you most until you slow and think about it. This could be specific segment of your buyers, it could be mentors, it could be a mastermind group, it could be a partner, it could be a pool of talent you never knew about, etc.

Profit Driver #6: Markets And How You Access Them

It is a safe bet that there are numerous distribution channels you aren’t using to get in front of your perfect prospects and markets that would love to see you in front of them, but aren’t.

Example: When a client of ours started holding seminars, everyone else was trying to fill the room by only using ads and direct mail selling seats to the public for $500 dollars and below.

He got into the game and sold seats for $15,000 – $20,000 and he went to people like Tony Robbins and Nightingale Conant and owners of investment newsletters and these distribution channels let him be in front of his perfect prospects where he was able to put 800 people into a room.

Different distribution channels can dramatically shorten the sales cycle.

Profit Driver #7: Products/Services You Offer

New products or services can create entirely new markets for you.

New products or services give your markets more opportunities to give you money.

Adding one more product or service to either end of the transaction – the beginning or the end – and you’ve potentially dramatically affected the lifetime value of your customer depending on the quality of what you add in.

Anything you sell to your existing customers can be pure profit because you’ve already paid to get them and getting them is the most expense they’ll ever cost you.

Profit Driver #8: The Processes And Systems You Use To Execute

When you look at the processes you’re using to get the results you’re getting, you need to realize that all of them can be measured and enhanced.

And if you measure them and they’re getting shit results and you can’t think of a way to improve them, you can adopt a new and better process.

You want to identify all the processes that affect conversion – conversion to a lead and conversion from a lead to a prospect.

And if you have employees, this means identifying who’s the best at doing what and having them only do what they’re the best at.

Profit Driver #9: Your Lead Generation and Your Backend Marketing

Got to get people in the door and you’ve got to keep them buying. You optimize the process for doing this and you’ll be well on your way to dominating your marketing.

About the author : Alex Rescue

Hi, my name is Alex and my team and I, are Virtual Graphic Designers from Toronto and GTA. We specialise in helping small businesses and entrepreneurs in Toronto with all their Graphic Design requests. If we are not designing something, we play board games. If aren’t playing board games, we are designing something.

About the author : Alex Rescue

Hi, my name is Alex and my team and I, are Virtual Graphic Designers from Toronto and GTA. We specialise in helping small businesses and entrepreneurs in Toronto with all their Graphic Design requests. If we are not designing something, we play board games. If aren’t playing board games, we are designing something.

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