Most people in business are Tactical.
This leads them to doing random acts of marketing, management, selling, advertising, etc. The majority of business owners just throw random stuff at the market, without measuring it, and hope that some money comes back to them someday, somehow.
And of course this leads them to having roller-coaster income that is never consistent and makes for a stressful existence that wears people down to a nub or makes them quit.
The people who kick ass in business are Strategic.
It doesn’t matter if you don’t like the conditions (industry, economy, people, etc.) you can’t control. They’re there whether you like them or not. You don’t have to like them but if you don’t want to be the victim of them, you better damn well find a game plan that helps you counter them and get the results you want.