Statistics across any sub-section of people you look at from children’s classrooms, car dealership salespeople, professional athletes, etc., prove that most people are either mediocre, or worse.
Most people make an unspoken agreement with themselves to work at 1/10 of their capacity, 1/15 of their effectiveness, and earn about 1/15 of the money they actually could and bring .04 percent of the value to the world that they actually could.
In their heart, people don’t want to be a disappointment to themselves, their friends or loved ones. People want to be proud of themselves. But for the most part, nobody you respect and revere holds you to a high enough standard – a standard that demands you be your bad ass.
And for the most part, a lot of people stand to gain from you being mediocre. Two groups who stand to profit from your apathy are your competitors and cheap skate customers.
If you’re just barely eeking by, your competitor doesn’t have to worry about you and cheap skate customers on the hunt for you so they can nickel and dime you to death because they see you’re desperate and will take whatever you’re given.
The first aspect of going beyond mediocre in the eyes of your perfect prospect is to gain deep empathy for your perfect prospect’s situation in life that you can specifically help them with.
This empathy will bring you focus your attention on not only creating products or services that address this problem but it will also help you speak with clarity to this specific problem in your marketing.
When you do this, you have gained the Power To Influence. You understand who you should and shouldn’t be talking to indefinitely. When you know the perfect prospect you’re looking for and you know how to speak to their needs and wants in person and in your marketing, you gain certainty in your ability to make shit happen.
Your perfect prospect’s love buying from people who are more certain than they are about how to solve their problems: Example – the surgeon/patient dynamic. When the client or customer sees you’re certain that you what you have is perfect for them, they will take the action you want them to THAT IS IN THEIR BEST INTEREST TO TAKE.